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Brave Private Mode

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The Safari browser on macOS includes an option that allows you to always open it in private browsing mode. To find it, open Safari and click Safari Preferences. On the General pane, click the 'Safari opens with' box and select 'A new private window'. When you open Safari in the future, it will open in private browsing mode. +1 for adding New private window with Tor option to Windows 10 special context menus. Additional (related) request: Allow the user to specify the default new window type (normal window, private window, or private window with Tor). So that a user may choose for Brave to always open to a private window with Tor. This would be an outstanding.

Last updated Nov 5, 2020

If you're concerned about your privacy, using your browser in Incognito mode may seem like the most obvious response. Most major browsers claim that Incognito mode is more private than normal browsing methods. But how private is it, really?

Here we'll look at what exactly Incognito mode does, and whether it is actually truly private. Specifically, does Incognito mode hide your IP address?

What is ‘Incognito mode'?

If you want to surf the web privately, maybe to buy a present for your spouse without them knowing, Incognito mode allows you to use the browser without it remembering your browser history. If someone were to check through your browser history while you use Incognito mode, it would look as if you weren't even online.

Incognito mode is great for hiding your activity from other users on your device. It does not hide your information from websites themselves, and many browsers do not even claim to do this. Chrome's Incognito mode goes out of its way to tell you that other websites and your ISP might be able to track you, even while you are in Incognito mode.

Tracking IP address

Open brave in private mode

Incognito mode doesn't save your browser history on your device, but it is not as private as many think. Incognito mode won't prevent you from creating an account on a website and remembering credit card info and personal information. While first-party cookies will be discarded at the end of every session, third-party cookies and trackers can still follow your browsing habits.

Third-party trackers are also used to identify your device, allowing Google and other advertising companies to build a profile on your browsing history and habits. That, in turn, lets them customize ads and search results for you.

The only point of Incognito mode is to keep your browsing history hidden from other users on your end. Anything tracking you through the Internet, rather than your device, will not be affected.

Incognito or a private browser?

Many people assume that Incognito mode is just as good as a private browser. But unless that private mode is actually intended to keep you anonymous on the Internet, then it is practically worthless when it comes to keeping your actions safely hidden.

Chrome's Incognito mode fails to do this - there are no native shields against trackers. Brave succeeds, with a private mode that allows you to browse anonymously - both from other users of your device and from the websites you visit.

Chrome

If you use Incognito mode in Chrome, be aware that it is not a true private browser. Incognito mode does not keep your information any more secure from third parties on the Internet.

Your browsing history can still be collected by your web provider, or your employer if you browse from a work computer. Neither party will be able to log in and view your history, but they can record your browsing habits externally. This makes Chrome's Incognito mode little more than an option to selectively hide your browsing history from other users for a short time.

Brave

Brave takes a different approach. With Brave, third-party trackers that can fingerprint you based on your IP address are automatically blocked. Unwanted ads are stopped also, and Brave Shields upgrades your Internet security to https whenever possible.

Brave offers users two alternatives to Chrome's Incognito mode. Private Windows will clear your cookies and saved site data at the end of every session, just like Incognito mode. Private Windows with Tor routes your normal Internet connection through the Tor network, in which each step is kept anonymous. Private Window with Tor makes it extremely difficult for anyone to track your IP, giving you a truly private browsing experience. Incognito mode doesn't hide your IP, but Brave's Private Window with Tor does.

Brave's Private Window with Tor - safely anonymous browsing

Brave gives you a truly private browsing experience, vastly improved over Chrome's Incognito Mode. That is not the only improvement you will notice with Brave. You'll find faster browsing speeds, better security, and a unique rewards system.

Brave reimagines the Internet. Download a better browser today!

Update: DuckDuckGo's private search feature in Brave's Private Tab is now available to mobile as well as desktop users.

As we've highlighted before, Private Browsing mode, which is widely available in web browsers, is actually not as private as people think. Although it removes traces of web browsing sessions from your device, it doesn't remove all traces online — websites can still track you and monitor your behavior to build up personal profiles.

Brave

Incognito mode doesn't save your browser history on your device, but it is not as private as many think. Incognito mode won't prevent you from creating an account on a website and remembering credit card info and personal information. While first-party cookies will be discarded at the end of every session, third-party cookies and trackers can still follow your browsing habits.

Third-party trackers are also used to identify your device, allowing Google and other advertising companies to build a profile on your browsing history and habits. That, in turn, lets them customize ads and search results for you.

The only point of Incognito mode is to keep your browsing history hidden from other users on your end. Anything tracking you through the Internet, rather than your device, will not be affected.

Incognito or a private browser?

Many people assume that Incognito mode is just as good as a private browser. But unless that private mode is actually intended to keep you anonymous on the Internet, then it is practically worthless when it comes to keeping your actions safely hidden.

Chrome's Incognito mode fails to do this - there are no native shields against trackers. Brave succeeds, with a private mode that allows you to browse anonymously - both from other users of your device and from the websites you visit.

Chrome

If you use Incognito mode in Chrome, be aware that it is not a true private browser. Incognito mode does not keep your information any more secure from third parties on the Internet.

Your browsing history can still be collected by your web provider, or your employer if you browse from a work computer. Neither party will be able to log in and view your history, but they can record your browsing habits externally. This makes Chrome's Incognito mode little more than an option to selectively hide your browsing history from other users for a short time.

Brave

Brave takes a different approach. With Brave, third-party trackers that can fingerprint you based on your IP address are automatically blocked. Unwanted ads are stopped also, and Brave Shields upgrades your Internet security to https whenever possible.

Brave offers users two alternatives to Chrome's Incognito mode. Private Windows will clear your cookies and saved site data at the end of every session, just like Incognito mode. Private Windows with Tor routes your normal Internet connection through the Tor network, in which each step is kept anonymous. Private Window with Tor makes it extremely difficult for anyone to track your IP, giving you a truly private browsing experience. Incognito mode doesn't hide your IP, but Brave's Private Window with Tor does.

Brave's Private Window with Tor - safely anonymous browsing

Brave gives you a truly private browsing experience, vastly improved over Chrome's Incognito Mode. That is not the only improvement you will notice with Brave. You'll find faster browsing speeds, better security, and a unique rewards system.

Brave reimagines the Internet. Download a better browser today!

Update: DuckDuckGo's private search feature in Brave's Private Tab is now available to mobile as well as desktop users.

As we've highlighted before, Private Browsing mode, which is widely available in web browsers, is actually not as private as people think. Although it removes traces of web browsing sessions from your device, it doesn't remove all traces online — websites can still track you and monitor your behavior to build up personal profiles.

Not only that, searches in Private Browsing mode are usually performed using the default search engine. This means a non-private search engine will continue to use tracking methods such as collecting your IP address or browser fingerprinting, which is sadly ironic given that our research has shown that 'embarrassing searches' is the top reason for people to choose Private Browsing mode!

DuckDuckGo and Brave Partner on Private Browsing Mode.

To fix this, we've worked with Brave to offer the ability to easily enable private search within their private tabs. In the Brave desktop or mobile browser, when you open a private tab you'll be presented with an option to select DuckDuckGo as your default private search engine. The result is that your searches and personal information will not be collected or shared while using private tabs, in addition to the privacy protection features that Brave gives you by default.

This is a significant step towards giving users more control of their personal information and one we hope other browsers will adopt soon. Jw broadcasting november 2016. In Private Browsing mode people expect private searches. With this integration, that's made simple.

Brave Private Model

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